TALI Graduate School
Dr. Paul Kwadwo Omari
Professor · Senior Lecturer
Biography
Courage. Competence. Character
- Appointed
- 2021
- Office hours
- Monday–Friday, 09:00–17:00
- Department
- TGS
- Pronouns
- he/him
- Years teaching
- 14
- Languages
- English
Teaching philosophy
Become rather than to know
Research interests
- Consumer Behavior, Brand Management, Services Marketing, International Business Management, Social Marketing, Entrepreneurship and Research Methods.
Qualifications
- PhD (Marketing)
- MPhil (Marketing)
- CIM (UK) Advanced Certificate in Marketing
Courses taught
No entries listed.
Selected publications
- Omari, P. (2024). Consumer Behavior in Times of Economic Crisis: The Influence of Consumer Ethnocentrism: Journal of Business and Professional Studies, 15(1), 112-122
- Amoako, G., Omari, P., Amegbe, H., Agbemabiese, G. C., & Ramayah, T. (2024). The Mediating Effect of Online Brand Engagement on Customer Experience: An Emerging Market Perspective. Journal of African Business, 1–22. https://doi.org/10.1080/15228916.2024.2361406
- Amoako, G., Omari, P., Kumi, D.K., Agbemabiase, G.C. & Asamoah, G. (2021). Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market. Journal of Risk and Financial Management 14: 604. https:// doi.org/10.3390/jrfm14120604
- Omari, P. (2021). Students Satisfaction: A tool for marketing a public university to international students. Journal of Business and Professional Studies, 13(2), 81-92
Grants & funded projects
No entries listed.
Awards & honours
No entries listed.
Supervision
No entries listed.
Media & talks
No entries listed.
Academic profiles
Contact
- Email: omari.paul@gmail.com
- Phone: +233 (0)24 406 1763
- Office: TGS