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Undergraduate · School of Business & Leadership

BBA Marketing

A practice-oriented BBA in Marketing is deigned to equip students with a thorough understanding of marketing principles, strategies, and practices, enabling them to create, communicate, and deliver value effectively in a dynamic global marketplace. It emphasizes the activities, institutions, and processes involved in the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society. Ultimately, the programme seeks to develop proficient marketing scholars and professionals who can contribute to organizational success while adhering to ethical standards and social responsibilities, preparing them for successful careers in the marketing field.

All undergraduate programmes
Level
Undergraduate
School
School of Business & Leadership
Duration
4 years full-time
Credits
122 credits
Next intake
October 2026 (main) · March 2027 (limited)
Fees
GHS 8,200 per academic year (domestic) · GHC 9,400 per year (international).
Mode
Full-time
Study modes
Weekday · Weekend
Application deadline
23rd October 2026

Curriculum

Indicative modules. Specific options vary by year and cohort.

  • Year 1:GER 101 English for Academic Purposes I GER 102 English for Academic Purpose II GER 103 French GER 104 Logic and Critical Thinking GER 105 Information Technology I GER 106 Information Technology II GER107 Principles of Psychology GER 108 Principles of Social Behaviour BUS 101 Sociology of Business BUS 102 Business & Spirituality BUS 103 Office Practice & Administration BUS 104 Governance and Public Administration BUS 105 Business Mathematics BUS 106 Business Statistics

Entry requirements

  • WASSCE: Compulsory Subjects - Grade C6 or better in three (3) core subjects including English and Mathematics (Core) and Elective Subjects – Grade C6 or better in three (3) elective subjects. (SSSCE); Compulsory Subjects - Grade D or better in three (3) core subjects, including English and Mathematics (Core) and Elective Subjects – Grade D or better in three (3) elective subjects.
  • General Certificate of Education (GCE) Advanced and Ordinary Levels ; Passes in three (3) subjects (at least, one of the passes should be Grade D or better). Also, the applicant must have had credit passes (Grade 6) in five GCE Ordinary Level subjects including English, Mathematics and a Science subject (for non-science students) and an Arts subject for Science students. Advanced Business Certificate Examination (ABCE); Passes in three (3) subjects (at least, one of the passes should be Grade D or better). Also, the applicant must have had credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the General Business Certificate Examination (GBCE).
  • Mature applicants (25+) considered with at least five (5) years of relevant work experience and an entrance exam
  • HND certificate (i.e. at least 2nd Class Lower Division). In addition, the applicant must have acquired a 2-year post-HND qualification working experience. Institutions under mentorship should follow their Mentor Institutions’ practice with regard to entry levels for HND applicants. Other Diploma qualifications from elsewhere assessed to be equivalent to HND may be similarly considered.
  • All foreign qualifications should be referred to the National Accreditation Board (NAB) for determination of equivalences and eligibility for admission to tertiary institutions in Ghana
  • English language: IELTS 6.0 (no band below 5.5) or equivalent for international applicants

Graduation requirements

  • (a)Course Requirements; To earn a degree from Southshore University College and to qualify for graduation, a student must complete: (i) a general education requirement courses prescribed by the Dominion University College; (ii) a common foundation and core courses outlined by respective School; (iii) speciality/major requirement courses specified by an academic department; (iv) a combination of free electives, for some programmes, and long essay/project work to complement the degree programme; (v) earn a grade of “D” or higher in all core and elective courses within his/her specialised area of study, and achieve a minimum total of credit hours specified, and have obtained at least a weighted average of at least 1.5, or grade “D” in any failed course; and (vi) satisfy the requirements of the student’s respective programmes of study and satisfy all university requirements for graduation.
  • (b)Additional requirements for graduation e.g. attendance; all students are required to attend classes regularly. Unexcused absence on four occasions leads to denial of a grade in course.

Career prospects

Brand ManagerDigital Marketing SpecialistMarketing Research AnalystAccount ManagerMarketing Communications Officer