Bachelor of Business Administration (BBA) in Marketing
The BBA in Marketing at Southshore University College is a premier, industry-aligned degree designed to produce the next generation of strategic brand architects. Grounded in our TEASE values (Trustworthiness, Experience, Authority, Success, Expertise), the programme integrates rigorous theoretical foundations with the technical Expertise required to lead digital transformation. Representing the Nova Lux philosophy, this degree signifies a safe harbor for students transitioning from theoretical instruction to verifiable global authority, backed by the prestigious award of the University of Cape Coast.
Key Information
Academic Division
School of Business & Management
Duration
4 Years
Awarding Institution
University of Cape Coast (UCC)
Accreditation
Ghana Tertiary Education Commission (GTEC)
Strategic Focus
Applied Strategy & Market Authority
Institutions
Teaching Institution
SouthShore University College
Awarding Institution
University of Cape Coast (UCC)
Our programme is benchmarked against International Standards (AACSB frameworks) to ensure your qualification carries global weight.
Applied Learning Mandate
60% of major marketing courses involve graded simulations, including neuro-marketing lab sessions, algorithmic strategy modeling, and live content management for real-world scenarios.
Marketing Skills Pipeline
A mandatory 100-hour track focusing on Digital Analytics (GA4/HubSpot), SEO/SEM mastery, Social Commerce, and AI-driven content generation.
Industry Training & Placement (ITPO)
100% placement capability for final-year students within leading digital agencies, multinational FMCGs, and global tech firms.
Integrity & Trust
: In line with our Trustworthiness pillar—defined by auditable integrity, operational Reliability, and strategic Adaptability—the curriculum includes mandatory certifications in Marketing Ethics and Consumer Data Privacy.
Quality & Accreditation
Ghana Tertiary Education Commission (GTEC)
Admission Requirements
- WASSCE/SSSCE
Pass in six (6) subjects, including credits (A1-C6) in English, Core Maths, and Integrated Science/Social Studies, plus three elective subjects in Business, Arts, or Science.
- Equitable Admissions
We provide scholarship paths for high-potential students from underrepresented backgrounds via our Widening Participation pillar.
Curriculum Overview
Year 1
Semester 1
GER 101: English for Academic Purposes
GER 103: French for Communication
GER 105: Basic Mathematics
STS 111: Spiritual Formation
FIN 101: Personal Finance
SCS 109: Information Technology
Semester 2
GER 102: Psychology
GER 104: Governance and Public Administration
GER 106: Statistics
GER 108: Logic and Critical Thinking
GER 112: Principles of Social Behaviour
Year 2
Semester 1
ACC 201: Principles of Financial Accounting
BUS 203: Principles of Micro-economics
BUS 205: Legal Environment of Business
BUS 209: Quantitative Methods for Business Decisions
FIN 211: Corporate Financial Management
MGT 207: Principles of Management
Semester 2
ACC 202: Principles of Management Accounting
BUS 204: Principles of Macro-economics
BUS 214: Business Communication
MGT 212: Principles of Operations Management
Year 3
Semester 1
SCS 305: Management Information Systems
MKT 315: Product and Brand Management
MKT 313: Consumer Behaviour
BUS 305: Managerial Economics
BUS 313: Company and Partnership Law
Semester 2
MKT 208: Principles of Marketing Management
MKT 314: Customer Relationship Management
BUS 302: Business Ethics Values
BUS 314: Entrepreneurship and Innovation
BUS 330: Business Research Methods
MGT 302: Organisational Behaviour
Year 4
Semester 1
BUS 405: International Business
GER 411: E-Commerce Marketing
MKT 409: Management & Marketing for SME
MKT 415: Retail & Sales Management
MKT 417: Industrial Marketing
BUS 408: Organizational Policy and Strategy
Semester 2
GER 406: Project Work
MKT 410: E-Marketing
MKT 412: Service Marketing
MKT 414: Public Relations
Career Prospects
We target an 85% Graduate Employability Rate. Graduates are prepared for roles such as:
Digital Strategist
Global Brand Manager
Market Research Lead
E-commerce Director
Growth Hacker
