Bachelor of Business Administration (BBA) in Human Resource Management
The BBA in Human Resource Management at Southshore University College is a premier, industry-aligned degree designed to produce the next generation of strategic brand architects. Grounded in our TEASE values (Trustworthiness, Experience, Authority, Success, Expertise), the programme integrates rigorous theoretical foundations with the technical Expertise required to lead digital transformation. Representing the Nova Lux philosophy, this degree signifies a safe harbor for students transitioning from theoretical instruction to verifiable global authority, backed by the prestigious award of the University of Cape Coast.

Key Information
Academic Division
Not specified
Duration
4 Years
Awarding Institution
University of Cape Coast (UCC)
Accreditation
Ghana Tertiary Education Commission (GTEC)
Strategic Focus
Applied Strategy & Market Authority
Institutions
Teaching Institution
SouthShore University College
Awarding Institution
University of Cape Coast (UCC)
Our programme is benchmarked against International Standards (AACSB frameworks) to ensure your qualification carries global weight.
Applied Learning Mandate
60% of major marketing courses involve graded simulations, including neuro-marketing lab sessions, algorithmic strategy modeling, and live content management for real-world scenarios.
Marketing Skills Pipeline
A mandatory 100-hour track focusing on Digital Analytics (GA4/HubSpot), SEO/SEM mastery, Social Commerce, and AI-driven content generation.
Industry Training & Placement (ITPO)
100% placement capability for final-year students within leading digital agencies, multinational FMCGs, and global tech firms.
Integrity & Trust
: In line with our Trustworthiness pillar—defined by auditable integrity, operational Reliability, and strategic Adaptability—the curriculum includes mandatory certifications in Marketing Ethics and Consumer Data Privacy.
Quality & Accreditation
Applied Strategy & Market Authority
Admission Requirements
- WASSCE/SSSCE
Pass in six (6) subjects, including credits (A1-C6) in English, Core Maths, and Integrated Science/Social Studies, plus three elective subjects in Business, Arts, or Science.
- Equitable Admissions
We provide scholarship paths for high-potential students from underrepresented backgrounds via our Widening Participation pillar.